Stop losing leads
to slow follow-up.
Know who to contact
Not every lead deserves the same follow-up. ELDR uses lead quality, timing, and follow-up signals to help you focus on the leads most worth chasing.
Execution board
Daily lead control
Priority lane
What needs attention next
Act Now
Avery Heating
Waiting
Oakridge Dental
Post-Close
Northside Plumbing
Workflow guidance
Fast Response
Primary action updates automatically
Quote to Close
Messages stay attached to the next step
Post-Close
Follow-ups stay visible after booked
Messaging attached
SMS suggestion
Hi Scott, just checking in on your quote. Happy to answer anything and help you lock in the next step.
How It Works
Capture the lead, let ELDR set the pace, and give the team the next move tied to revenue.
Capture leads
Add leads manually, collect them through a hosted ELDR inquiry form, or route them in through API, webhooks, and automation workflows.
Score and prioritize
ELDR sorts urgency, timing, and next-step pressure so the team can work the right leads first.
Execute and keep momentum moving
Your team gets the next action, attached messaging, and a clear path from inquiry to booked revenue.
One system. Two momentum zones.
ELDR keeps pre-sale follow-up and post-sale continuation inside the same daily operating system, without turning into CRM clutter.
Log in and know exactly what needs action.
Act Now, Follow Up Today, At Risk, and new inquiries are visible the moment the team signs in.
Daily queue
What needs attention first
Act Now
Avery Heating
Follow Up Today
Oakridge Dental
At Risk
Metro Roofing
Queues
Operational signal
The team sees who needs a response now, what is due today, and which leads are starting to slip.
Send the next message without starting from scratch.
Suggested SMS and email stay attached to the next step so reps can move while the lead is still warm.
Next step
Follow up with Scott
Due today · Quote still open
Suggested communication
Hi Scott, just checking in on the proposal. Happy to walk through anything and help you lock in the next step.
See where leads are slipping before they go cold.
Managers can spot overdue work, unassigned leads, and uneven workloads before stalled follow-up turns into lost revenue.
Team health
Where follow-up needs attention
Overdue
4
Unassigned
3
Near capacity
2 reps
Sarah
12 active
Mike
15 pending
Amin
3 unassigned
Assignment view
Unassigned lead
Assign owner
Overdue work
Rebalance load
Follow-up gaps
Spot them early
Booked doesn’t mean finished.
Check-ins, referral asks, and reactivation follow-ups can stay visible after the first close so more revenue stays alive.
Lifecycle
Northside Plumbing
Booked 14 days ago · Referral ask due next
Check-in
Keep the relationship warm
Review request
Ask while the experience is fresh
Reactivation
Bring past revenue back into view
CRMs store the record. ELDR runs the momentum.
Traditional systems help record the work. ELDR tells service teams what to do next before and after the booking.
Works with your workflow
Built to fit the way your business already runs.
ELDR fits into the way your business already works. Bring in leads from forms, spreadsheets, websites, and business systems without forcing a full replacement.
Webhook intake is live now. Gmail and Google Calendar connection are live, with deeper sync behavior rolling out in stages.
Google Calendar
Connect Google Calendar to save the account and prepare ELDR for booked timing and follow-up planning.
Lead intake + automation
Bring leads in through forms, spreadsheets, manual entry, and advanced setups with API or webhook support.
Gmail and email sync
Connect Gmail to save the account and prepare ELDR for future conversation visibility and follow-up timing. Gmail connection is live in beta.
Forward-looking
ELDR is also extending into Outlook support, calling support, and deeper inbox visibility without turning into CRM clutter.
See how execution is improving your pipeline.
ELDR is building toward a daily execution view: response speed, follow-up discipline, booked outcomes, and pipeline value associated with completed action workflows.
Execution impact
Execution tied to booked outcomes
Total leads this month
186
Booked revenue
$84.2k
Avg. response time
18 min
Leads recovered
23
Operational revenue detail
Preview only. Impact metrics are based on response speed, follow-up activity, and lead progression through the pipeline.
Start free. Upgrade when you need full execution.
Start free with core lead execution, then upgrade when your team needs more control, capacity, integrations, and revenue visibility.
Start free with ELDR
FreeTry the core system before upgrading to full execution.
Base
The first paid tier for teams ready to run full lead execution.
4 users included, owner included. Built for owner + 2-3 reps moving beyond Starter.
- 4 users included
- Higher active lead capacity
- Full execution dashboard
- Intent-aware lead scoring
- More workflow control
- Follow-up queues
- Core reporting and visibility
Configured
Tailored workflows with more coordination for growing teams.
6 users included, owner included. Most teams start here.
- 6 users included
- Tailored workflows
- More templates
- Custom stages and rules
- Calendar connection
- Stronger reporting
- Onboarding and setup support
Growth
Advanced execution, integrations, and deeper revenue visibility.
10 users included, owner included. Built for teams that need broader coordination and visibility.
- 10 users included
- Advanced integrations
- Revenue impact dashboard
- Gmail and Google Calendar connection
- Automation rules
- Post-sale workflows
- API and webhook support
Need something custom?
Multi-team rollouts, advanced configuration, and hands-on support.
- Custom team size
- Tailored rollout plan
- Custom workflow design
- Advanced reporting support
- Priority onboarding
- Dedicated implementation guidance
ELDR Premium / Custom
Custom user count, rollout scope, and onboarding based on your operation.
Talk to ELDRQuestions, answered clearly.
The basics, without the extra noise.
Is ELDR a CRM?
No. ELDR is the execution layer that keeps the work moving.
Does ELDR replace my team?
No. It keeps direction, timing, and messaging clear for your team.
Can I keep my current tools?
Yes. ELDR is built to sit alongside the systems you already use.
Does ELDR help after a lead is booked?
Yes. The same action logic can continue into post-close follow-up, reactivation, and client momentum.
How do leads get into ELDR?
Leads can be added manually, captured through a hosted inquiry form, or routed in through API, webhooks, and automation workflows.
Are integrations fully built?
Some are available now, some are in progress, and some are planned. ELDR is intentionally honest about what is live versus what is next.
Do you offer setup help?
Yes. Higher-touch plans include guided setup and support.
Listen to your ELDRs.
Know who to contact, when to act, what to say next, and how to keep revenue moving before and after the booking.